One thing's for sure: we're passionate about our coffee. For years, Greg walked around with a Yeti tumbler in his hand almost any hour of the day. So we got just as passionate about making sure we had a good-looking tumbler to carry all that coffee around in. The nice thing is it does equally as well as keeping ice. Just as good as the old Yeti performance-wise, but looks way better and doesn't carry the hefty price tag. Holds 20 ozs of hot or cold liquid.